July 20, 2024

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AI in Healthcare: Strategies for Medtech Success

Mike White, principal of Alexander Group, discusses the role of AI in healthcare and how MedTech companies must adapt GTM strategies to harness AI’s potential despite challenges.

Rapid artificial intelligence (AI) technology innovation across industries, including healthcare, is causing companies to adapt their go-to-market (GTM) strategies. These technological advancements in MedTech require a different GTM approach to better support customers and patients. AI integrations in healthcare have already led to notable product innovations in radiology. AI-driven product innovation is also beginning to emerge in other specialties, such as cardiovascular and neurology. According to a recent Alexander Group studyOpens a new window